Stop choosing between growth and compliance.
Physician-informed marketing for telehealth teams that need to scale with trust, not liabilities.
Led by Pranay Parikh, MD — practicing telehealth doctor.
What kind of help do you need?
Start with the lane that sounds most like your team. Both paths lead back to the same core work: stronger telehealth marketing you can actually stand behind.
I know the medicine. I need the growth engine.
For physicians and clinical founders who understand the care model but need help turning the offer into positioning, acquisition, funnel design, and retention.
- Brand positioning and patient messaging
- Funnel and intake direction
- Launch or GTM foundation
I have momentum. I need the MD in the room.
For founders, operators, and marketers who are scaling a telehealth brand and need physician-informed judgment on claims, creative, conversion, and retention.
- Claims and messaging pressure testing
- Campaign and landing-page review
- Retention-focused growth strategy
Not sure which one fits? Marketing Triage can route you in five easy questions.
Medicine, marketing, and operating experience behind the same advice.
Bad healthcare marketing doesn't just waste your money, it puts your company at risk of being shut down.
Most telehealth growth problems do not start with the media budget. They start with the message.
One unclear claim can turn into rejected ads. One generic promise can turn into low trust. One overaggressive hook can turn into compliance exposure. One weak patient experience can turn into retention loss.
Before you add more leads, fix the message that starts the chain reaction.
Growth requires supervision. You may think you need more leads, but more leads won't fix a message patients don't trust enough to act on or return to.
The physician-operator advantage.
Most marketing agencies are built to drive clicks, but they don't understand medical liability or clinical workflows. Most doctors are built for care, and they don't understand acquisition math or funnel economics.
Particularly with GLP-1 and weight loss medicine, regulatory pressure is at its highest and marketing incentives become dangerously misaligned. Patients are the ones who get caught in the middle.
As a dual-boarded internal and obesity medicine physician, practicing telehealth doctor licensed in all 50 states + DC, hospitalist, and operator with a marketing brain and nearly a decade of running businesses, this is where I do my best work.
My team and I design the systems that keep your patient intake compliant, your messaging defensible and compelling, and your retention rates high. We work with you to close the gap between clinical reality and commercial growth to build a system that is as sustainable as it is compliant.
We help you navigate the "Off-Label" world where high growth meets strict compliance.
The most expensive mistake in telehealth is paying for more volume when you're leaking retention.
Before you hire an agency to bring in more leads, make sure the patients you already have a chance to win are not leaking out of the system. Paid ads are just adding more water to the bucket. If retention is leaking, more spend gets you to the "compliance cliff" faster.
I've seen what happens when agencies promise outcomes they can't defend. I built Off-Label to be the partner who tells you what you shouldn't say, so you can scale what works.
Choose the level of support your team needs.
From launch foundation to scale diagnostics to high-level advising, the work adapts to the level of support your team actually needs.
GTM Strategy
For early telehealth teams that need the full go-to-market foundation.
- Powerful brand positioning and messaging
- Visual identity and high-converting website direction
- Growth blueprints and launch strategy
- Onboarding and retention email sequences
- Social strategy and content systems
- Full marketing assessment and execution support
- Physician-informed review of your claims for risk management
Growth and Scaling
We run a full diagnostic on your existing channels, campaigns, content, and ads and craft the blueprint for sustainable growth.
- Funnel and campaign audit
- Claims and compliance risk review
- Paid, owned, and content channel diagnosis
- Retention and onboarding gap analysis
- Priority growth roadmap
- AI prompts to help your team revise faster
High-Level Advising
Ongoing advisory for teams that need a physician-marketer in the room while campaigns, content, and growth decisions are moving fast.
- Campaign and content review
- Agency or vendor second opinion
- Claim and positioning guidance
- Founder or CMO strategic support
- AI-assisted prompts and workflows
- Decision support before major growth pushes
Know what to fix before you scale.
Start with Marketing Triage, then use the recommended resource or service path to decide what needs attention next.