Off-Label Advertising

Privacy policy

Last updated November 10, 2026

This notice describes the marketing website at offlabeladvertising.com. Off-Label Advertising is a marketing advisory for telehealth companies. Pranay Parikh, MD is the founder. This site does not provide medical care, and it does not collect patient information. People who visit, email, or fill in a form are not patients of this site.

There is no account login and no checkout on this site.

In short

• If you send a form or ask for an email, we keep the details you submit so we can reply and send what you asked for.
• Optional analytics runs only after you choose Allow analytics, and only on the public pages described below. Intake, results, and tools stay out of it.
• Those analytics tools can receive an IP address and device details.
• After you allow analytics, Leadfeeder can identify the company associated with a visit. RB2B is not used.

Information you give us

What we receive depends on what you choose to send.

Email notes. The homepage and some guides offer an occasional email. The form asks for an email address. We store that address in Kit so we can send the notes. The note on the form says you can unsubscribe.

Marketing Triage plan. If you ask us to email your result, we receive the email address and which of the three results you got: clinical founder, business or marketing team, or established brand. Kit stores the email and the result, and may send the follow-up for that result. Resend sends the plan email to the address you entered.

Path intake. The intake before a strategy call asks for your name, email, company, website, role, the path you select, stage, priority, concern, how you found us, the page you came from, and anything you write in the context box. We keep the full answers in our private intake records. Kit stores the email address and the first name.

Resource request. The guide on why health ads get rejected can ask for a name, email, company, and website when you request the resource. We keep that request in the same private intake records. Kit stores the email address and the first name.

Scheduling. Booking a call opens Cal.com. Information you enter there is handled under Cal.com's privacy notice. If Cal.com notifies us that a booking was created, we add the email address and first name to Kit and mark the contact as a booked call. That kind of notice can also record in Google Analytics that a booking happened, without your name, email, or the time of the call.

Invited intake. A separate intake is not in the public menu. We give access to the people we ask to use it. It collects the business and marketing details you type. If you add an audio note, we send that audio to OpenAI to produce a transcript, then keep the transcript with the written intake in our private intake records. That intake is not added to Kit. It is about a marketing project, not patient care.

The calculator. The customer-acquisition calculator runs in your browser. The numbers you type there are not sent to us unless you later put them in a form or an email.

You can also email hello@offlabeladvertising.com. We keep that correspondence so we can answer it.

Information collected while you browse

Vercel hosts this site. Technical logs can include your IP address, browser, and the page requested. We use those logs to deliver the site and to limit abuse.

Pages load the Inter typeface from Google Fonts. Your browser contacts Google for those font files even if you reject analytics. That request can include your IP address. It is used to display the type.

Optional analytics is separate, and it waits for the choice described below. When it runs, Google Analytics, Microsoft Clarity, and Ahrefs can receive your IP address, browser, device, and the page you open. That can include a rough location. It is not an anonymous visit.

Why we use information

• To send the notes, plan, or resource you asked for, and to reply to an inquiry.
• To prepare for a call when you book one or complete an intake.
• To measure visits and page interactions on the public pages where you have allowed analytics.
• To operate the site, limit abuse, and fix broken pages.

Who else receives information

We use the following companies to run the site and the requests above. Each one processes the information needed for that job.

• Kit (privacy notice) stores email contacts and, for Marketing Triage, the result you asked us to email.
• Resend (privacy notice) delivers the Marketing Triage plan email.
• Google (privacy policy) provides Google Fonts, Google Tag Manager, and Google Analytics. Analytics runs only after you allow it, and only on the pages described below. Advertising storage, ad personalization, and Google signals are turned off.
• Microsoft Clarity (privacy statement) can record masked page interactions after you allow analytics, on the limited visits described below. Advertising storage is turned off.
• Ahrefs (privacy policy) can record page views and clicks on three guides, after you allow analytics, on the same limited visits.
• Cal.com handles the scheduling page. If Cal.com notifies us of a booking, Kit receives the email and first name, as described above.
• OpenAI (privacy policy) receives an audio note only if you upload or record one on the invited intake, so it can return a transcript.
• Vercel (privacy policy) hosts the site and processes the technical logs described above.

We are based in the United States. These companies may process information in the United States and in other countries where they operate.

Cookies and browser storage

Before you choose, the optional analytics tools are not loaded, and the site does not set their cookies.

If you choose Allow analytics, Google Analytics and Microsoft Clarity may set cookies. When you later choose Reject analytics, the site clears the analytics cookies it can see and reloads the page so those tools stop. Those cookie names start with _ga, _gid, _gat, _clck, or _clsk.

Your analytics choice is saved in this browser and treated as current for 180 days. After that, we ask again. The choice does not follow you to another browser or device.

The booking confirmation page counts a completed booking once in that browser session. The email popup remembers only that you closed it. Neither of those saves your email address.

Rejecting analytics does not stop Google Fonts, hosting logs, or a form you choose to submit.

Analytics choices

On the homepage, the about page, the blog, our public guides, and the booking confirmation page, you can choose Allow analytics or Reject analytics. The Privacy choices button reopens that panel. The panel links back to this page. This privacy page shows the same buttons. Choosing Allow here saves the choice for those other pages. It does not load analytics on this page.

After you allow analytics, those pages can tell Google Analytics that a page was viewed, that you clicked a scheduling link or Marketing Triage, and that the email popup was shown, closed, or submitted. The popup signal does not include the email address. The booking confirmation page can record one completed booking in that browser session when you arrive from scheduling. That signal does not include who booked. Google Analytics receives the page path. It does not receive the extra text in the address or the site you came from.

Microsoft Clarity can record clicks, scrolling, and similar interactions. On-screen text is masked. Masking does not remove an IP address. Clarity stays off on the booking confirmation page. It also stays off when the address includes extra query text or a hash, or when you arrived from a page other than our homepage.

Ahrefs Web Analytics is limited to three guides, and only on that same kind of visit: fractional CMO, pixels and retargeting, and customer acquisition cost.

Marketing Triage, plan results, the path intake, the worksheets and tools, and the invited intake do not load Google Analytics, Clarity, or Ahrefs.

Company identification

We use Leadfeeder, operated by Dealfront, to identify the business or organization associated with a visit. It works from the visitor's IP address and the pages viewed, to understand which companies are interested in our services.

Leadfeeder loads only after you allow analytics. If you decline, it stays off. We do not send form contents to Leadfeeder. We do not use it to identify individual people, and it is not used on this privacy page.

RB2B is not used. You can change your choice at any time through Privacy choices.

We also run our own analytics endpoint. Only after you allow analytics, it looks up the organization associated with your IP address using ipapi.is and IPinfo and, where enabled, Retention.com. We store the organization name and the pages viewed, not your IP address. We keep a one-way hash of the address instead. Event data is kept for up to 90 days. We do not use it to identify individual people.

IP address data powered by IPinfo. CC BY-SA 4.0.

Other websites

Links to Cal.com, LinkedIn, and other sites leave this notice. Those sites set their own rules. The Telehealth Trust Audit at trust-audit.offlabeladvertising.com is a separate site and is not covered here.

How long we keep information

We keep contact details and form answers for as long as we need them to respond, to send what you asked for, and to keep ordinary business records. You can ask us to delete information you sent us.

Analytics providers keep their own copies under their settings. The analytics choice saved in your browser lasts 180 days, and then we ask again.

Security

This site is served over HTTPS. No method of sending or storing information is perfectly secure.

Children

This website is written for business owners and operators. We do not knowingly collect personal information from children. If you believe a child sent us personal information, email us and ask us to delete it.

Privacy requests

Email hello@offlabeladvertising.com to ask for a copy of the personal information you sent us, to correct it, to delete it, or to stop emails. If a message we send includes an unsubscribe link, you can use that link. The rights available to you can depend on where you live and on the law that applies. We will respond as required by applicable law.

Allow analytics and Reject analytics are how you control the optional analytics described above.

Changes to this notice

When this notice changes, we will update the date at the top and post the new version on this page. If we materially change what we collect or how we use it, including by turning on a new collection tool, we will update this notice before that change. Where the change uses the analytics choice, we will ask for your permission before the tool runs.

Contact

Email: hello@offlabeladvertising.com
Phone: +1 708-872-7454