Score your positioning, claims, creative, funnel, and scale readiness before your next media push.
This is a quick screen, not a full plan. Use it to decide what deserves review before adding spend, creative, or agency support.
A higher CAC is a finding, not a cause. Four different problems end at the same number, and they belong to four different owners.
The most common month-two exit is not clinical. Patients quit expecting weight loss the first dose was never going to produce.